Hello, I'm Ruud 👋
Sr. UX / Product Designer creating impact for users & business
Portfolio
A few projects
Creating impactful digital products
I bring design, tech and strategy together to build better products — and better teams.
About
I am a Senior UX / Product Designer
I’ve been designing digital products for many years, combining my background in front-end development and design with a deep belief in the power of Design Thinking.
I love to help teams explore problems before jumping to solutions. I bring structure to the problem space, drive discovery and turn user insights into actionable outcomes — always with a focus on both user value and business impact.
Beyond projects, I invest in team culture: I facilitate design sprints, introduce discovery rituals and build shared understanding about design principles and patterns.
Currently at
Bimcollab
Design Systems
Delivery
Validation
Ideation
Lean UX
Rapid prototyping
Usability testing
UX Design
Product Design
Design Sprints
Career
This is my journey
Senior UX Designer @ Bimcollab
2025
-
Now
Shaping intuitive and consistent user experiences within the SaaS environment for Bimcollab. I work closely with product teams and stakeholders to design user-centered solutions, while aligning with business goals and delivering measurable value.
Senior UX Designer @ Jumbo.com
2020
-
2025
At Jumbo, I improved the user experience through design sprints, ideation sessions, prototypes, usability tests, and interviews. I worked on Jumbo Extra's, Product Selection, B2B cases, and the Design System, as part of the UX Guild within agile teams.
Senior UX Designer @ Ivanti
2015
-
2020
Used Design Thinking principles to discover, prototype, and refine web applications for IT teams, inspired by Marty Cagan’s discovery mindset. I founded the Ivanti Design System and co-created a patented solution for Real-Time Intelligence.
Interaction Designer @ Ingram Micro
2014
-
2015
Designed and optimized web app features through flows, wireframes, and visual design. I delivered end-to-end — from interaction design to front-end development — ensuring smooth user experiences and clear handoff to development.
Interaction Designer @ Shapers
2013
-
2014
Designed and improved digital experiences for Gemeente Utrecht, Wageningen University and TU Delft. Focused on interaction flows, usability, and accessible design for public-facing web applications.
CRM @ Philips
2013
-
2013
Responsible for designing, building, and sending marketing emails for various Philips products. Focused on engaging content, visual consistency, and delivering a smooth user experience across campaigns.
Academy of Media & User Experience
2008
-
2012
Bachelor of Applied Science in Communication & Multimedia Design. Focused on UX design, interaction strategy, creative thinking and research. Completed minors in Interaction Strategy and Learning Experience Design, with internships at Square Melon and David.
Webdeveloper / Designer @ YoungGuns
2007
-
2008
Specialized in front-end development (HTML/CSS) and interface design. This is where I built the foundation of my web development skills and learned how to bring designs to life in the browser.
Kreative @ KREΛTED
2023
-
Now
At KREΛTED I put my creativity into music, artwork and the full experience around it. I design visuals, work together with producers and help to shape the vibe of events — like hosting our own stage at Defqon.1 and REBiRTH Festival. I also launched Pirate Radio and brought the Zuidstrijders act to life, performing live at the Feyenoord Cup Final 2024.
Why work with me?
How I create impact
Lead by doing
I don’t just advise from the sidelines. I prototype, test, co-create and bring people along.
Lean apporach
I work closely with developers, product managers and stakeholders to move fast — and build the right thing.
Design Thinking
I apply Design Thinking methods to frame challenges, explore ideas and validate early — with users and stakeholders.
Culture builder
I help teams mature their UX practice through facilitation, shared methods and better design conversations.
Hello, I'm Ruud 👋
Sr. UX / Product Designer creating impact for users & business
Portfolio
A few projects
Creating impactful digital products
I bring design, tech and strategy together to build better products — and better teams.
About
I am a Senior UX / Product Designer
I’ve been designing digital products for many years, combining my background in front-end development and design with a deep belief in the power of Design Thinking.
I love to help teams explore problems before jumping to solutions. I bring structure to the problem space, drive discovery and turn user insights into actionable outcomes — always with a focus on both user value and business impact.
Beyond projects, I invest in team culture: I facilitate design sprints, introduce discovery rituals and build shared understanding about design principles and patterns.
Currently at
Bimcollab
Design Systems
Delivery
Validation
Ideation
Lean UX
Rapid prototyping
Usability testing
UX Design
Product Design
Design Sprints
Career
This is my journey
Senior UX Designer @ Bimcollab
2025
-
Now
Shaping intuitive and consistent user experiences within the SaaS environment for Bimcollab. I work closely with product teams and stakeholders to design user-centered solutions, while aligning with business goals and delivering measurable value.
Senior UX Designer @ Jumbo.com
2020
-
2025
At Jumbo, I improved the user experience through design sprints, ideation sessions, prototypes, usability tests, and interviews. I worked on Jumbo Extra's, Product Selection, B2B cases, and the Design System, as part of the UX Guild within agile teams.
Senior UX Designer @ Ivanti
2015
-
2020
Used Design Thinking principles to discover, prototype, and refine web applications for IT teams, inspired by Marty Cagan’s discovery mindset. I founded the Ivanti Design System and co-created a patented solution for Real-Time Intelligence.
Interaction Designer @ Ingram Micro
2014
-
2015
Designed and optimized web app features through flows, wireframes, and visual design. I delivered end-to-end — from interaction design to front-end development — ensuring smooth user experiences and clear handoff to development.
Interaction Designer @ Shapers
2013
-
2014
Designed and improved digital experiences for Gemeente Utrecht, Wageningen University and TU Delft. Focused on interaction flows, usability, and accessible design for public-facing web applications.
CRM @ Philips
2013
-
2013
Responsible for designing, building, and sending marketing emails for various Philips products. Focused on engaging content, visual consistency, and delivering a smooth user experience across campaigns.
Academy of Media & User Experience
2008
-
2012
Bachelor of Applied Science in Communication & Multimedia Design. Focused on UX design, interaction strategy, creative thinking and research. Completed minors in Interaction Strategy and Learning Experience Design, with internships at Square Melon and David.
Webdeveloper / Designer @ YoungGuns
2007
-
2008
Specialized in front-end development (HTML/CSS) and interface design. This is where I built the foundation of my web development skills and learned how to bring designs to life in the browser.
Kreative @ KREΛTED
2023
-
Now
At KREΛTED I put my creativity into music, artwork and the full experience around it. I design visuals, work together with producers and help to shape the vibe of events — like hosting our own stage at Defqon.1 and REBiRTH Festival. I also launched Pirate Radio and brought the Zuidstrijders act to life, performing live at the Feyenoord Cup Final 2024.
Why work with me?
How I create impact
Lead by doing
I don’t just advise from the sidelines. I prototype, test, co-create and bring people along.
Lean apporach
I work closely with developers, product managers and stakeholders to move fast — and build the right thing.
Design Thinking
I apply Design Thinking methods to frame challenges, explore ideas and validate early — with users and stakeholders.
Culture builder
I help teams mature their UX practice through facilitation, shared methods and better design conversations.
Hello, I'm Ruud 👋
Sr. UX / Product Designer creating impact for users & business
Portfolio
A few projects
Creating impactful digital products
I bring design, tech and strategy together to build better products — and better teams.
About
I am a Senior UX / Product Designer
I’ve been designing digital products for many years, combining my background in front-end development and design with a deep belief in the power of Design Thinking.
I love to help teams explore problems before jumping to solutions. I bring structure to the problem space, drive discovery and turn user insights into actionable outcomes — always with a focus on both user value and business impact.
Beyond projects, I invest in team culture: I facilitate design sprints, introduce discovery rituals and build shared understanding about design principles and patterns.
Currently at
Bimcollab
Design Systems
Delivery
Validation
Ideation
Lean UX
Rapid prototyping
Usability testing
UX Design
Product Design
Design Sprints
Career
This is my journey
Senior UX Designer @ Bimcollab
2025
-
Now
Shaping intuitive and consistent user experiences within the SaaS environment for Bimcollab. I work closely with product teams and stakeholders to design user-centered solutions, while aligning with business goals and delivering measurable value.
Senior UX Designer @ Jumbo.com
2020
-
2025
At Jumbo, I improved the user experience through design sprints, ideation sessions, prototypes, usability tests, and interviews. I worked on Jumbo Extra's, Product Selection, B2B cases, and the Design System, as part of the UX Guild within agile teams.
Senior UX Designer @ Ivanti
2015
-
2020
Used Design Thinking principles to discover, prototype, and refine web applications for IT teams, inspired by Marty Cagan’s discovery mindset. I founded the Ivanti Design System and co-created a patented solution for Real-Time Intelligence.
Interaction Designer @ Ingram Micro
2014
-
2015
Designed and optimized web app features through flows, wireframes, and visual design. I delivered end-to-end — from interaction design to front-end development — ensuring smooth user experiences and clear handoff to development.
Interaction Designer @ Shapers
2013
-
2014
Designed and improved digital experiences for Gemeente Utrecht, Wageningen University and TU Delft. Focused on interaction flows, usability, and accessible design for public-facing web applications.
CRM @ Philips
2013
-
2013
Responsible for designing, building, and sending marketing emails for various Philips products. Focused on engaging content, visual consistency, and delivering a smooth user experience across campaigns.
Academy of Media & User Experience
2008
-
2012
Bachelor of Applied Science in Communication & Multimedia Design. Focused on UX design, interaction strategy, creative thinking and research. Completed minors in Interaction Strategy and Learning Experience Design, with internships at Square Melon and David.
Webdeveloper / Designer @ YoungGuns
2007
-
2008
Specialized in front-end development (HTML/CSS) and interface design. This is where I built the foundation of my web development skills and learned how to bring designs to life in the browser.
Kreative @ KREΛTED
2023
-
Now
At KREΛTED I put my creativity into music, artwork and the full experience around it. I design visuals, work together with producers and help to shape the vibe of events — like hosting our own stage at Defqon.1 and REBiRTH Festival. I also launched Pirate Radio and brought the Zuidstrijders act to life, performing live at the Feyenoord Cup Final 2024.
Why work with me?
How I create impact
Lead by doing
I don’t just advise from the sidelines. I prototype, test, co-create and bring people along.
Lean apporach
I work closely with developers, product managers and stakeholders to move fast — and build the right thing.
Design Thinking
I apply Design Thinking methods to frame challenges, explore ideas and validate early — with users and stakeholders.
Culture builder
I help teams mature their UX practice through facilitation, shared methods and better design conversations.